Chess and Mustang shares one iconic shape: the horse.

To launch the all-new Mustang Mach 1 in Brazil, we created a bespoke chess piece with Ford's Mustang logo. We sent to Mustang fans and with one move, they could be the first owners of Mach 1 in Brazil.

It was a huge sucess. We sold out all the cars in 24 hours. And no, we didn't make up the numbers, we actually made it and the campaign became the most efficient direct mail that Ford did in Brazil.

Art Director

Effie Awards – Shortlist

GTB 2020

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