In Brazil, especially in São Paulo, there's this big debate going on: Should you put ketchup on your pizza or not? Some people love it, others hate it, and it's a topic that always gets people talking.

But guess what? We've found a way to bring everyone together! The haters can keep on hating online, while the ketchup lovers can score themselves a free bottle of Heinz ketchup courtesy of the haters. Talk about a win-win situation!
Art Director

Projeto Fantasma 2021

So how does it work? Well, every time someone leaves a hate comment about ketchup on pizza, we'll turn that negative energy into something positive by sending them a coupon code. Using some fancy AI technology, we'll be able to identify hate speech related to ketchup and pizza, and reply to those comments with a special coupon code.

Then, when you redeem your coupon code on the Heinz website, we'll send you a limited edition bottle of Heinz ketchup with the hate comment printed right on the label. It's a fun way to spread some love (and some ketchup!) and hopefully bring some laughter to this ongoing debate.

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