In Brazil, especially in São Paulo, there's this big debate going on: Should you put ketchup on your pizza or not? Some people love it, others hate it, and it's a topic that always gets people talking.
But guess what? We've found a way to bring everyone together! The haters can keep on hating online, while the ketchup lovers can score themselves a free bottle of Heinz ketchup courtesy of the haters. Talk about a win-win situation!
But guess what? We've found a way to bring everyone together! The haters can keep on hating online, while the ketchup lovers can score themselves a free bottle of Heinz ketchup courtesy of the haters. Talk about a win-win situation!
ROLE:
Art Director
Projeto Fantasma 2021
Art Director
Projeto Fantasma 2021
So how does it work? Well, every time someone leaves a hate comment about ketchup on pizza, we'll turn that negative energy into something positive by sending them a coupon code. Using some fancy AI technology, we'll be able to identify hate speech related to ketchup and pizza, and reply to those comments with a special coupon code.
Then, when you redeem your coupon code on the Heinz website, we'll send you a limited edition bottle of Heinz ketchup with the hate comment printed right on the label. It's a fun way to spread some love (and some ketchup!) and hopefully bring some laughter to this ongoing debate.
