When you’re driving and suddenly need to hit the brakes, every millisecond counts. Having a short reaction time can be the difference between an accident or just a near-miss. Fortunately, the Kia Forward Collision-Avoidance Assist is there to step in and stop the car safely, in case you fail to react on time. To illustrate how this feature works, we use a visual analogy that everyone can relate to: dogs with bad reaction time.

ROLE:
Art Director

AWARDS:
Cresta - Gold - 2020
Epica Awards - Silver - 2020
One Show - 2x Merit - 2021
ADC - 2x Merit - 2021


Innocean Berlin 2020