The purpose of this briefing in class was to create a sub-brand from a big brand and create a visual identity for this new product/service. There are shoes for dogs but most of them are not comfortable and adaptable. So, I decided to hypothetically use the technology of Nike to create a special shoes for dogs, importing the same level of design and technology already in use in human products. Hainu is a legend from Japanese culture, it means "winged dog". The elements of the identity synthesises the design and technological features of the product.
Role: Art Direction / Motion Graphics