A person can save up to 8 lives if he/she chooses to donate organs. To generate awareness about this lesser known fact, and drawing attention to the life-saving importance of organ donation, the design department of White Rabbit Budapest combined 8 different fonts – thus giving life to a brand new typeface, called Donortype.

Advertising Agency: White Rabbit Budapest
Chief Creative Officer: Istvan Bracsok

Chief Creative Officer: Levente Kovacs

Creative Director: Luis Paulo Gatti

Art Director/Type Designer: Frederico Livi​​​​​​​
Art Director: Luis Paulo Gatti

Art Director: Dennis Silveira
Art Director: Augusto Lima

Copywriter: Flavio Pinheiro

Copywriter: Caio Kochenborger

Copywriter: Levente Kovacs
Copywriter: Martina Martinez
Production Company: Square Pixel

Clio Awards - Silver (Typography/Design Craft) - 2022

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