FREDERICO LIVI
ART DIRECTOR + GRAPHIC DESIGNER A person can save up to 8 lives if he/she chooses to donate organs. To generate awareness about this lesser known fact, and drawing attention to the life-saving importance of organ donation, the design department of White Rabbit Budapest combined 8 different fonts – thus giving life to a brand new typeface, called Donortype.
Instead of trying to connect perfectly 8 different typefaces, we decided to embrace imperfection. We want to convey the message that you can donate part of yourself to save someone else. To make this point, the 'Frankenstein' approach communicates very well because you can easily see that final result was made from totally different elements.Role:
Art Director / Type DesignerWhite Rabbit Budapest